500+ children
LocationGreater London
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Customer Stories
How MagicBooking Enabled Roar Kids to Scale by 200% Whilst Cutting Admin
MagicBooking has effectively allowed us to scale operations while maintaining accuracy, compliance, and a high level of service for families. - Jack Turner, Founder, Roar Kids
4 min readMeet Roar Kids Academy
Roar Kids Academy is a fast-growing private childcare and activity provider based in Kingston Upon Thames, delivering high-quality wraparound care, holiday camps, clubs, and extra-curricular activities.
Founded with a strong focus on quality, safety, and child development, Roar Kids Academy operates across multiple sites and works closely with families to deliver structured, engaging experiences for children - before school, after school, and during school holidays.
As demand for their services grew rapidly, the team needed systems that could scale with them - without compromising safeguarding, parent experience, or operational control.
Challenges
Before implementing MagicBooking, Roar Kids Academy faced increasing operational pressure caused by rapid growth and the limitations of their previous systems.
Managing multiple sites, sessions, and activities introduced complexity that was difficult to control with fragmented tools and manual processes.
“I decided to implement MagicBooking because our previous system, Class4Kids, was no longer meeting the needs of a rapidly growing organisation.”
“As our camps and wraparound care expanded across multiple sites, the demands on our booking and administration processes increased significantly.”
Jack Turner, Founder
Key Issues
- Limited visibility across bookings, schedules, and attendance across several venues
- Manual oversight required to update sessions and manage capacity
- Payment tracking and reconciliation were time-consuming and error-prone
- Difficulty sending targeted communications to specific parent groups, such as those attending particular camps, days, or sessions
- Growing admin workload slowing down the ability to scale confidently
“We needed a platform capable of supporting growth with greater efficiency and reliability.”
Jack Turner, Founder
Solution: MagicBooking’s club booking system
Roar Kids Academy transitioned to MagicBooking to centralise bookings, payments, registers, and parent communication within one powerful, intuitive platform.
The goal was clear: reduce admin, improve accuracy, strengthen safeguarding, and support scalable growth - without adding pressure to staff.
MagicBooking delivered immediate structure and clarity across operations.
“MagicBooking resolved these issues immediately. The platform brought structure, clarity, and automation to our operations. Allowing us to manage activities, bookings, payments, and communication from a single, intuitive system.”
Jack Turner, Founder
Key Features
- Centralised multi-site management: Manage bookings, schedules, registers, and payments across all locations in one place.
- Automated bookings & payments: Real-time visibility of who has booked, paid, and attended — without spreadsheets.
- Digital registers with check-in / check-out: Accurate, time-stamped attendance data to support safeguarding and compliance.
- Targeted parent communication: Automated messaging to specific sessions, camps, or groups of parents.
- Clear financial reporting: Instant income summaries by site, activity, or session for faster reconciliation.
Seamless Onboarding & Outstanding Support
Roar Kids Academy’s staff felt confident within the first month of using MagicBooking and were blown away by the customer service and support.
“From the very beginning, your team offered clear guidance, consistent communication, and a genuinely collaborative approach that made the transition smooth and stress-free.”
Jack Turner, Founder
What stood out was the personalised, proactive support provided throughout onboarding, including regular check-ins throughout the setup process.
“Every question - no matter how small - was answered promptly and in detail. [...] Your team regularly reached out to ensure everything was progressing well, offered helpful recommendations, and provided reassurance whenever we needed clarification.”
Jack Turner, Founder
Bespoke training sessions were tailored to Roar Kids Academy’s exact setup, ensuring administrators were confident from day one.
“The level of patience, professionalism, and willingness to go above and beyond truly made the onboarding experience outstanding. Overall, the support was not only highly effective but also delivered with a level of care that made us feel valued as a partner, not just a customer.”
Jack Turner, Founder
Impact
MagicBooking has enabled Roar Kids Academy to scale rapidly, strengthen safeguarding, and deliver a smoother experience for parents - all while dramatically reducing administrative workload.
Major Time Savings Across Administration
Since adopting MagicBooking, Roar Kids Academy has saved over 75% of administrative time.
They rate MagicBooking 10/10 for staff workload reduction and 10/10 for overall efficiency.
Tasks that once required manual spreadsheets, follow-ups, and duplicated data entry are now fully automated.
Here’s why club management software is essential for modern childcare providers:
- Bookings, registers, and reports managed in one system
- Real-time visibility across multiple sites
- Automated confirmations and reminders
- Fewer errors, less duplication, and faster workflows
“Managing bookings, schedules, registers, and payments from one unified platform has dramatically reduced administrative workload. Tasks that previously required manual oversight are now automated and far more efficient.”
Jack Turner, Founder
Stronger Safeguarding & Ofsted-Ready Compliance
MagicBooking has significantly improved Roar Kids Academy’s ability to meet Ofsted and safeguarding requirements.
Real-time digital registers with check-in and check-out functionality provide accurate, time-stamped attendance records - instantly accessible when needed.
“MagicBooking has significantly strengthened our ability to meet regulatory requirements, particularly in relation to Ofsted expectations and safeguarding standards. The system has introduced a level of accuracy, consistency, and traceability that was much harder to achieve before.”
Jack Turner, Founder
Key safeguarding benefits include:
- Clear, up-to-date medical, allergy, and emergency information
- Accurate digital attendance trails
- Efficient reporting and faster access to compliance reports
- Reduced risk of human error
- Reliable and compliant information
“MagicBooking has made it much easier to demonstrate robust safeguarding procedures and maintain high administrative standards.”
Jack Turner, Founder
Improved Financial Control & Reduced Bad Debt
MagicBooking has transformed financial management for Roar Kids Academy.
“MagicBooking has not only made financial management simpler but has also reduced the administrative burden across the entire organisation.”
Jack Turner, Founder
Payment collection, tracking, and reporting are now automated and fully visible in real time.
Results include:
- 10/10 rating for reduction in bad debts
- 10/10 for financial reporting accuracy
- Faster payment collection times
- No manual spreadsheets or follow-ups
“The platform automates the collection and tracking of payments, making it simple to see who has paid, which sessions are outstanding, and when reminders need to be sent. This has eliminated the need for manual spreadsheets and follow-ups, reducing errors and saving a considerable amount of administrative time.”
Jack Turner, Founder
Enhanced Parent Engagement & Satisfaction
Parents now enjoy a clear, professional, and mobile-friendly booking experience.
Roar Kids Academy rates parent satisfaction 9/10 and communication with parents 10/10, with fewer queries and smoother communication.
Parents benefit from:
- Easy online booking and payment
- Instant confirmations
- Automated reminders
- Self-service account management
“Families now enjoy a smoother, clearer booking journey with easy navigation, instant confirmations, automated reminders, and the ability to manage their own accounts with ease - resulting in fewer queries and a more professional overall service.”
Jack Turner, Founder
Staff and parents enjoy MagicBooking’s improvements:
“It’s made our jobs easier and more efficient, and parents are noticing the difference too.”
Jack Turner, Founder
Scalable Growth Without Admin Strain
Since implementing MagicBooking, Roar Kids Academy has achieved 200% growth within the first 6 months.
The platform gave the team confidence to expand operations without increasing administrative workload, including:
- Two additional holiday camps
- One additional wraparound care provision
“MagicBooking has effectively allowed us to scale operations while maintaining accuracy, compliance, and a high level of service for families.”
Jack Turner, Founder
Scalable Growth Without Admin Strain
Since implementing MagicBooking, Roar Kids Academy has achieved 200% growth within the first 6 months.
The platform gave the team confidence to expand operations without increasing administrative workload, including:
- Two additional holiday camps
- One additional wraparound care provision
“MagicBooking has effectively allowed us to scale operations while maintaining accuracy, compliance, and a high level of service for families.”
Jack Turner, Founder
A Trusted Growth Partner
For Roar Kids Academy, MagicBooking is more than software — it’s a long-term operational partner.
“MagicBooking has genuinely transformed how we run our activities. [...] The support from the team has also been outstanding, making the whole experience seamless from day one.”
Jack Turner, Founder
“The support was not only highly effective but also delivered with a level of care that made us feel valued as a partner, not just a customer.”
Jack Turner, Founder
The Final Word
MagicBooking has replaced complexity with control for Roar Kids Academy.
By reducing admin by over 75%, strengthening safeguarding, improving parent experience, and enabling 200% growth within the first 6 months of use, the platform has become a core part of their success.
“Yes, absolutely - I would recommend MagicBooking. It has streamlined bookings, payments, and registers, reduced workload, and allowed us to expand confidently.”
Jack Turner, Founder
Want to scale your childcare or club provision with confidence? Book your free MagicBooking demo today.
