How MagicBooking simplified Energy Kidz’ operations to help them grow to 120+ sites

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Use case

Wraparound Care Trips Extra Curricular Clubs E-Shop

Organisation size

155,000+ children

Location

Across the UK

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Customer Stories

Our service has developed significantly since introducing MagicBooking. It has freed us up from endless paperwork and allows us to focus on providing the best childcare.
Tina Frenett, Director, Energy Kidz

5 min read

Energy Kidz is a leading provider of wraparound childcare for children aged 4-11. Passionate about offering reliable, high-quality services to families and schools, the company has grown significantly since implementing MagicBooking’s club booking software. Running over 120 clubs across the UK, Energy Kidz relies on MagicBooking to simplify administrative tasks, enhance service quality, and free up time for their staff to focus on what matters most – delivering excellent childcare.

When Energy Kidz first partnered with MagicBooking back in May 2016, they were managing 33 school sites with a customer care team of six people. The increasing scale of operations and reliance on manual systems made it difficult to keep up. Staff spent countless hours handling bookings, managing payments, and staying on top of communication with parents. With more sites opening, the challenges mounted:

Inefficient manual processes were taking up too much time and required a larger workforce to manage.
Strain on customer care as their team spent more time on administrative tasks than on improving service delivery.
Need for better parent communication to streamline the booking process and reduce confusion around payments, availability, and account management.

MagicBooking quickly transformed how Energy Kidz managed its childcare services. From the very beginning, the system automated many of the tedious admin tasks that had previously consumed so much time. Bookings, payments, child records, and parent communication were all streamlined, enabling Energy Kidz to focus on growing the business and improving their services.

Automated admin tasks: MagicBooking took care of the heavy lifting by automating booking, payments, and the updating of child records, which saved hours of work every week.
Scalable across sites: No matter the size of the club, MagicBooking’s software worked seamlessly across all Energy Kidz locations, giving staff access to real-time data and reports.
Improved parent experience: With the 24/7 online booking system, parents had full control over their accounts. They could check availability, update child information, and make payments with ease, including using childcare vouchers.

Key features illustration in Energy Kidz branded colour

MagicBooking’s solution empowered Energy Kidz to grow their business without adding unnecessary complexity or strain on their team. Since implementation, Energy Kidz has expanded to over 120 school sites, with a customer care team reduced to just two staff members, allowing them to redeploy four employees to other strategic areas of the business.

Cost savings - Automating admin tasks has significantly cut down front-office work, freeing up staff for more strategic roles. With only two customer care team members now needed, four employees have been redeployed to areas that drive business growth.

Enhanced service quality - With less paperwork and more streamlined processes, staff can now focus on providing the highest quality care, rather than being bogged down by administrative tasks.

Improved safeguarding - MagicBooking keeps all child records up to date and easily accessible, giving staff the ability to retrieve critical information instantly. The system’s secure encryption also ensures that sensitive data is always safe.

Business growth - With MagicBooking handling the day-to-day operations, the leadership team has been able to shift focus to growing the business. They now have better access to financial reporting, allowing for informed decision-making and faster scaling.

Increased profitability - Better cash flow management, greater transparency around payments, and reduced customer debt have all contributed to higher profitability. Parents appreciate the flexibility MagicBooking offers with instalment plans and multiple payment options.

Satisfied parents - Parents love the convenience MagicBooking provides. With the online system, they can book sessions, pay for services, update information, and check availability – all from the comfort of their own home. Communication with the school is easier, and refunds can be processed quickly when needed.

Improved staff motivation - Freed from the burden of managing endless paperwork, staff now have more time to engage with the children in their care. With all the information they need at their fingertips, they can focus on delivering the best possible childcare experience.

MagicBooking has been a game-changer for Energy Kidz, allowing the company to streamline its operations, improve service delivery, and grow its business without sacrificing quality. The system’s scalability, ease of use, and automation have saved time, reduced costs, and enabled Energy Kidz to focus on what really matters – the children.

“We feel our service has developed significantly since the introduction of the MagicBooking online booking system, by freeing us from endless paperwork and therefore allowing us to focus on providing the best care for the children, safe in the knowledge that we always have the most up-to-date information from the parents.” — Tina Frenett, Director, Energy Kidz