1700+ children
LocationCambridge
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Customer Stories
How MagicBooking helped JS Sports (Cambridge) save time and grow their business
MagicBooking has really helped us free up valuable time and grow the business. - Jamie Segrave, Director of JS Sports
5 min readMeet JS Sports
JS Sports & Education are the children’s sporting activity experts in Cambridge, the United Kingdom, dedicated to providing engaging and positive experiences for young people.
With a strong belief that “Together Everyone Achieves More,” JS Sports champions the benefits of an active lifestyle for every child. Their programmes focus on physical activity, building health, emotional development, and self-confidence.
For the past three years, JS Sports has relied on MagicBooking’s payment and booking platform to manage its wraparound care, after-school clubs, and extracurricular programmes. By streamlining bookings, payments, and registers, the team has been able to focus more on delivering quality activities and less on admin.
Challenges
Before MagicBooking’s booking and payment system, JS Sports faced common pain points seen across sports clubs and wraparound care providers.
"We wanted to free up admin time as we were doing a lot ourselves." – Jamie Segrave, Director
Key Issues
- Too much admin & amounts of time spent
- Admin and finance teams snowed under
- Activity leaders burdened with extra administrative tasks
- Scalability limits due to manual processes
Solution
JS Sports implemented MagicBooking to centralise bookings, payments, and registers into one system and reduce admin tasks. Parents now have 24/7 access to a clear, mobile-friendly booking page, making it easier to register children for clubs and activities.
Key Features
- Easy implementation: Rated 10/10 for ease of implementation, with teams confident within 3 months.
- Responsive support: Commended MagicBooking’s customer service for being helpful and quick to respond.
- Automated registers: Online registers cut time and increase efficiency.
- Financial reporting: Rated 10/10.
- Booking management: Rated 10/10.
- Parent/carer satisfaction: Rated 10/10.
- Staff workload reduction: Rated 10/10.
- Parent communication: Rated 10/10.
- Efficiency: Rated 10/10.
Impact
MagicBooking has delivered measurable results for JS Sports, helping the team save time on administrative work, scale the business, and improve the parent experience. The platform has become a key part of their day-to-day operations.
Major Time Savings Across Teams
JS Sports reported significant admin time savings with MagicBooking.
"MagicBooking has really helped us free up valuable time." – Jamie Segrave, Director
JS Sports moved from ‘too much admin’ to an efficient solution, reporting 50–75% admin time saved!
Admin, finance, and activity leaders all benefit from MagicBooking’s booking platform. Hence, staff workload was rated 10/10 for reduction.
Business Growth
MagicBooking not only streamlined operations but also supported growth.
"MagicBooking has really helped us [...] grow the business." – Jamie Segrave, Director
With simplified finance tools, payments are automatically tracked and linked to the right bank accounts, plus they can auto-generate financial reports, giving finance teams full visibility. Parents can pay online using debit cards, childcare vouchers, and other methods, which speeds up cash flow.
Excellent customer support
"The support is second to none." – Jamie Segrave, Director
JS Sports praised MagicBooking’s customer support, highlighting quick responses and reliable assistance.
Increased Parent Satisfaction
JS Sports also saw a rise in parent satisfaction.
- 10/10 for parent/carer satisfaction
- 10/10 for communication with parents
- Parents enjoy easier online bookings and payments
- Increased parent engagement reported
Ease of bookings for parents was listed as a top benefit.
Efficiency of Automated Registers
"Ease of staff seeing online registers, school auto receiving registers on the day of the club at their school." – Jamie Segrave, Director
With automated registers, staff no longer waste time on paper-based systems. Attendance is recorded instantly, safeguarding is improved, and schools receive accurate registers the same day.
This is especially valuable for busy primary schools running after-school clubs and physical activity sessions.
JS Sports is perfect proof of the importance of digital attendance registers for after-school clubs, sports clubs, and wraparound care providers!
The Final Word
MagicBooking has transformed how JS Sports operates, helping them reduce admin, scale with confidence, and deliver better parent experiences.
With more efficient processes and responsive support, JS Sports now recommends MagicBooking to other organisations looking to achieve the same results.
Small businesses looking to scale - as well as larger organisations growing quickly - can expand more easily with an all-inclusive payment and booking system designed for this purpose, like MagicBooking.
Would you like to grow your extracurricular activity club or sports club business? Time for a club management system that can keep up with you. Book your free demo.
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